Inside the Mind of an Acquirer

In This eBook, You Will Learn How To:

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Better understand the instinctive motivations of each type of owner

Segment the business owner market and pick your unique niche

Leverage LinkedIn to help you prospect business owners

Use a business card to decode the owner’s true motivations

Diagnose the biggest pain points of each type of entrepreneur

Best invest your marketing dollars to reach each segment

Avoid the biggest mistake most advisors make in selling to owners

Capitalize on centers of influence to win warm referrals for your firm

Like bungee jumping or hiking the Grand Canyon, selling your business is something most owners do only once. There's no practice run, so it pays to plan ahead. This eBook, produced in collaboration with The Value Builder System™, takes you inside the mind of an acquirer, unpacking the motivations, business models, and investment styles of every type of buyer. Whether you want to cash out and retire or sell part of your company and grow with a new investor, understanding your potential acquirer gives you a real leg up.